AI LEGAL TECH

Legal workflow automation, with the guardrails built in

LEXSAS is the AI legal-tech venture I founded in 2026. I design and advise on tools that take the manual work out of legal and regulatory operations, from intake and document workflows to research and compliance, with privacy, IP and governance guardrails in place from the start.

20+ years in legal and regulatory work
Amazon · eBay · White & Case
Statutory Board Director
Ankara Bar

FOCUS AREAS

Six areas, one operating standard

From intake automation to competition defense, every engagement ships with its guardrails.

Legal tech and AI workflow automation

Designing and advising on AI-enabled tooling for legal work: intake, document and knowledge workflows, research and compliance operations. The aim is fewer manual steps without a lower standard of review.

AI governance and regulatory compliance

Privacy, IP and governance guardrails that ship with the tool rather than after it, alongside model oversight, human review and documentation. I work on the line between what a policy says and what a team can actually operate.

GenAI transformation for legal teams

Legal operations strategy for generative AI: where to start, what to build versus buy, and how responsible adoption actually happens. I have co-developed GenAI legal tooling in-house on AWS Bedrock and run the pilots that followed.

Data protection and data sovereignty

Cross-border data transfer and localisation questions under KVKK and GDPR, including undertakings and the practical controls needed when regulatory expectations change.

E-commerce and platform regulation

Marketplace and platform rules across consumer protection, advertising, intermediary liability and payments touchpoints. This includes licensing perimeter questions and the controls that keep a platform compliant at scale.

Competition and digital markets

Antitrust strategy for platforms, covering parity clauses, ranking practices, pricing algorithms and the controls needed for accountable digital markets.

APPROACH

How I work

Practitioner, not vendor

I have built and run these tools inside a legal team, not sold them. Advice starts from what a workflow actually looks like, not from a product roadmap.

Guardrails that enable speed

The useful answer is rarely a flat yes or no; it is yes, if. Well-designed controls let a team move quickly while protecting the business over the long term.

Measurable pilots, human review

Every AI deployment should begin as a pilot with a defined measure of success and a person owning the output. If it cannot show what it changed, it has not earned a wider rollout.

“The useful answer is rarely a flat yes or no; it is yes, if.”

The operating principle

EXPERIENCE

Twenty years across the table from regulators

I bring more than 20 years of legal and regulatory experience, most of it in-house, across global technology, consumer and marketplace businesses. That experience combines legal directorship with regulatory affairs, corporate affairs and public policy in regulated markets.

That includes statutory board roles and leading legal functions through investigations, licensing questions and market entry. What I say about AI stands on this practitioner ground.

  • Legal and regulatory leadership, in-house
  • Statutory board directorship
  • Ankara Bar
Full background

LATEST INSIGHTS

Notes on law, regulation and AI

FAQ

Common questions

LEXSAS is an AI legal-tech venture focused on legal workflow automation and advisory. It designs AI-enabled tooling for legal and regulatory teams, from intake and document workflows to research and compliance operations, and advises on responsible adoption with privacy, IP and governance guardrails built in.

Legal technology and AI governance, regulatory affairs and corporate affairs in regulated digital markets, e-commerce and platform regulation, data protection under KVKK and GDPR, and competition questions in digital markets. The work is grounded in more than 20 years of legal and regulatory experience, most of it in-house, across global technology, consumer and marketplace businesses.

Asim Serdar Yilmaz, founder of LEXSAS and a senior legal and regulatory affairs leader with more than 20 years of experience, most of it in-house, following private practice at White & Case.

Yes. Advisory, writing and speaking are available in both languages, from Istanbul and remotely.

No. LEXSAS provides informational consultancy on legal technology, AI governance and regulatory strategy. It is not a law firm and does not provide legal representation.

CONTACT

Let’s talk.

serdar@lexsas.com

Advisory on AI governance, regulated digital markets and legal operations. Speaking and board conversations are welcome, in English or Turkish.